Kentucky Leadership Rising (Powered by KASS)

the design lab advantage

picture this: you’re about to send out an important organization-wide newsletter, but you can’t find the correct logo file. is it in someone’s inbox? buried in a forgotten google drive folder? saved on a flash drive from 2016? 😬


if that sounds familiar, you’re not alone. many education organizations struggle with inconsistent branding, lost assets, and outdated materials, leading to communication chaos. that’s why we created the design lab—a one-stop, centralized branding hub where organizations can store, access, and manage their visual identity with ease.


let’s take a look at how Kentucky Leadership Rising transformed its communications with a fully organized design lab.

the challenge

Kentucky Leadership Rising is a highly interactive and engaging workshop series designed for educators preparing to step into superintendent roles. with such a prestigious and statewide program, they needed professional, consistent branding to reflect their mission. however, they faced common branding challenges:

lost files = wasted time

staff spent too much time searching for the right logo, template, or branding material, causing unnecessary delays in communications. without a central location for assets, valuable time was wasted on back-and-forth emails and searching through outdated folders.

inconsistencies everywhere

without a uniform branding system, different documents, presentations, and marketing materials used mismatched logos, fonts, and colors, creating a disjointed brand identity. this lack of consistency weakened the program’s professional image and made external communications less effective.

version control nightmares

outdated files were frequently used by mistake, leading to confusion and errors in official communications. with no clear version control, some materials featured old logos, incorrect information, or outdated messaging, making it difficult to maintain a cohesive brand presence.

the alchemy collaborative approach

building the branding hub

we worked closely with KASS and Leadership Rising organizers to create a structured design lab containing essential branding assets, including logos, templates, and marketing materials. by organizing everything in one accessible space, we eliminated the need for endless file searches.

training & implementation

a well-organized branding hub is only effective if people know how to use it. we provided hands-on training and best practices to ensure program leaders and staff could confidently navigate the design lab, access files efficiently, and maintain brand consistency.

brand guidelines & best practices

to prevent inconsistencies, we developed a simple brand guide outlining approved colors, fonts, and logo usage. this provided clear direction for all materials and ensured that staff followed a unified branding strategy.

seamless access for key users

we ensured that all facilitators, program leaders, and support staff had the right level of access to branding materials. this streamlined workflow and removed roadblocks, making it easy for anyone involved in the program to find what they needed instantly.

the result

🚀 immediate wins for Kentucky Leadership Rising:


✅ no more digging for files – everything is stored in one accessible, cloud-based location.


✅ consistent branding across all materials – every document, slide, and email reflects the program’s polished, professional brand.


✅ increased efficiency – instead of recreating graphics or hunting down files, staff can focus on delivering top-tier workshops.


✅ less frustration, more confidence – program leaders now have the tools they need to communicate quickly, clearly, and consistently.

“the design lab transformed the way we manage our branding. our team no longer wastes time searching for the right files, and everything looks more polished and professional. it has been a game-changer for us!”

your school, your district, your story.

ready to elevate your brand?

let’s create something that captures your legacy, values, and vision.