welcome to our blog

welcome to the alchemy collaborative blog – your go-to resource for transforming school communications and building thriving communities. here, we address the challenges faced by school districts, including disengaged parents, high teacher turnover, and declining student enrollment. our posts provide insights into strategic communication plans, brand development, content creation, and more. whether you’re a school leader, teacher, or parent, you’ll find valuable tips and success stories to help your school district foster collaboration and engage effectively with your community. join us in creating a brighter future for education!


our latest posts

By Brooke Goff October 27, 2025
Many districts have stories worth sharing but lack capacity to tell them. Here’s how schools can start capturing what’s real — and why it matters.
By Brooke Goff October 27, 2025
A frisbee golf mishap at Freeman Lake becomes a lesson in communication, patience, and perspective for school leaders and teams.
By Brooke Goff October 27, 2025
A look at Ritz-Carlton’s $2,000 rule—and what it teaches schools about trust, care, and the small details that shape a community’s experience.
By Brooke Goff October 21, 2025
Advocacy begins with visibility. When leaders show up in schools, they bridge policy and people—shaping systems that truly serve.
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branding + identity

insights on creating visual identities that build trust, spark pride, and carry a district’s story forward.

practical ways to keep staff connected, supported, and aligned to the district’s mission.

communication systems

stories and systems that help districts align vision with action and bring their community along the way.

strategic planning and storytelling

capturing the authentic moments that bring a district’s values and people to life.

visual storytelling (photo + video)

real-world examples of how schools measure what matters by listening to and reflecting their communities.

community based accountability

print design + promo materials

 turning everyday communications into branded pieces that make schools look polished and professional.

designs and shops that help communities wear their pride with joy and ease.

spirit wear + merch

tools and strategies that make district websites clear, usable, and true to their brand.

website support

looking for something specific?

search our archives below!