welcome to our blog

welcome to the alchemy collaborative blog – your go-to resource for transforming school communications and building thriving communities. here, we address the challenges faced by school districts, including disengaged parents, high teacher turnover, and declining student enrollment. our posts provide insights into strategic communication plans, brand development, content creation, and more. whether you’re a school leader, teacher, or parent, you’ll find valuable tips and success stories to help your school district foster collaboration and engage effectively with your community. join us in creating a brighter future for education!


our latest posts

honoring service, shaping stories: veterans day in our schools

By Brooke Goff • November 12, 2025
Across Kentucky, schools marked Veterans Day with care and creativity — reminding us that storytelling itself can be an act of service.

bringing vision to life: strategic communication in education

By Brooke Goff • November 11, 2025
how butler county schools used storytelling and video to connect their community to the “why” behind their student defenses.

canva’s big 2025 glow-up: what school comms teams should try first

By Brooke Goff • November 4, 2025
Canva’s 2025 updates bring big wins for school and district comms leaders. Here’s how to use them to simplify, strengthen, and scale your storytelling.

hover less, multiply more: what a dog taught us about leadership and letting go

By Brooke Goff • November 4, 2025
A funny dog habit sparked a real leadership lesson and a reminder that multiplying capacity starts with learning to let go.
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branding + identity

insights on creating visual identities that build trust, spark pride, and carry a district’s story forward.

practical ways to keep staff connected, supported, and aligned to the district’s mission.

communication systems

stories and systems that help districts align vision with action and bring their community along the way.

strategic planning and storytelling

capturing the authentic moments that bring a district’s values and people to life.

visual storytelling (photo + video)

real-world examples of how schools measure what matters by listening to and reflecting their communities.

community based accountability

print design + promo materials

 turning everyday communications into branded pieces that make schools look polished and professional.

designs and shops that help communities wear their pride with joy and ease.

spirit wear + merch

tools and strategies that make district websites clear, usable, and true to their brand.

website support

looking for something specific?

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