welcome to our blog

welcome to the alchemy collaborative blog – your go-to resource for transforming school communications and building thriving communities. here, we address the challenges faced by school districts, including disengaged parents, high teacher turnover, and declining student enrollment. our posts provide insights into strategic communication plans, brand development, content creation, and more. whether you’re a school leader, teacher, or parent, you’ll find valuable tips and success stories to help your school district foster collaboration and engage effectively with your community. join us in creating a brighter future for education!


our latest posts

By Brooke Goff September 15, 2025
How a Kentucky student’s journey from the barn to the boardroom reflects Henry County Public Schools’ vision for vibrant learning. A story of belonging, purpose, and culture-led success.
woman with a camera from two angles
By Brooke Goff September 15, 2025
Alchemy Collaborative supports school PR directors like Stefanie Kleinholter of BCPS with on-site photography training, editing, and SmugMug curation — equipping schools to tell stronger visual stories.
owens saylor with a quote
By Brooke Goff September 15, 2025
Owens Saylor reminds us: schools don’t win with warriors alone, but with logistics. Learn why districts need strong systems + communication.
school bus with two girls
By Brooke Goff September 15, 2025
A brightly wrapped preschool bus in Franklin County is making early learning visible and accessible. See how this mobile classroom builds trust with families and sparks excitement for preschool.
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branding + identity

insights on creating visual identities that build trust, spark pride, and carry a district’s story forward.

practical ways to keep staff connected, supported, and aligned to the district’s mission.

communication systems

stories and systems that help districts align vision with action and bring their community along the way.

strategic planning and storytelling

capturing the authentic moments that bring a district’s values and people to life.

visual storytelling (photo + video)

real-world examples of how schools measure what matters by listening to and reflecting their communities.

community based accountability

print design + promo materials

 turning everyday communications into branded pieces that make schools look polished and professional.

designs and shops that help communities wear their pride with joy and ease.

spirit wear + merch

tools and strategies that make district websites clear, usable, and true to their brand.

website support

looking for something specific?

search our archives below!