welcome to our blog

welcome to the alchemy collaborative blog – your go-to resource for transforming school communications and building thriving communities. here, we address the challenges faced by school districts, including disengaged parents, high teacher turnover, and declining student enrollment. our posts provide insights into strategic communication plans, brand development, content creation, and more. whether you’re a school leader, teacher, or parent, you’ll find valuable tips and success stories to help your school district foster collaboration and engage effectively with your community. join us in creating a brighter future for education!


our latest posts

when a system stops working (and what it taught me about unlocking people’s genius)

By Kristen Waits • December 2, 2025
A first-person reflection from Kristen on broken systems, rebuilding them with Kali, and why districts need processes that unlock staff voice and ownership.

content marketing vs. social media: what rise taught us about building a home for your stories

By Brooke Goff • December 2, 2025
RISE shows why district stories need a home, not just a timeline. Here’s how schools can shift from posting to storytelling using owned content.

what wicked taught me about school communication

By Brooke Goff • December 2, 2025
What Wicked teaches district leaders about communication: clarity, consistency, authenticity, and why visibility takes intentional planting.

building a school comms system from what you already have

By Brooke Goff • November 24, 2025
Most districts already have great content. Here’s how simple systems can turn everyday school moments into consistent, sustainable storytelling.
Show More

branding + identity

insights on creating visual identities that build trust, spark pride, and carry a district’s story forward.

practical ways to keep staff connected, supported, and aligned to the district’s mission.

communication systems

stories and systems that help districts align vision with action and bring their community along the way.

strategic planning and storytelling

capturing the authentic moments that bring a district’s values and people to life.

visual storytelling (photo + video)

real-world examples of how schools measure what matters by listening to and reflecting their communities.

community based accountability

print design + promo materials

 turning everyday communications into branded pieces that make schools look polished and professional.

designs and shops that help communities wear their pride with joy and ease.

spirit wear + merch

tools and strategies that make district websites clear, usable, and true to their brand.

website support

looking for something specific?

search our archives below!