Shelby County Public Schools | Cumberland County Schools | GRREC

the power of a strong logo

ah, the school logo. that little emblem that ends up on everything from gym floors to staff polos and the principal’s coffee mug. but let’s be honest—some of them have seen better days.

the challenge

many schools and organizations struggle with outdated, inconsistent, or low-quality logos that don’t reflect their brand effectively. whether it’s an aging design, multiple logo variations causing confusion, or issues with scalability, a weak logo can hold back a strong brand.

outdated designs

some logos haven’t been updated since bell-bottoms were in style (the first time).

inconsistencies

a multitude of versions exist; it seems like every department has its own favorite colors, shapes, and sizes of the logo, creating a chaotic logo family reunion.

scalability issues

low-resolution logos don’t scale well, making them unsuitable for large displays like stadium banners.

the alchemy collaborative approach

full rebrand

for Shelby County Public Schools, we developed a completely new, sleek, and modern logo, replacing the outdated and cluttered design.

hybrid refresh

with Cumberland County Schools, we retained the best elements of their existing branding while streamlining and modernizing the overall design.

simple cleanup

for GRREC, we polished their current logo, enhancing its professionalism and ensuring it was available in high-resolution formats suitable for various applications.

consistent branding

we ensured that each client received a cohesive set of branding materials, eliminating inconsistencies and providing scalable logos adaptable to different mediums.

the result

each organization now boasts a professional, scalable, and effective logo that reflects their values and mission. these updated designs have unified their branding across all platforms, from letterheads to large-scale banners, fostering a renewed sense of pride and professionalism.

“working with the alchemy collaborative transformed our district's image. our new logo perfectly encapsulates our spirit and looks fantastic everywhere we use it.”

your school, your district, your story.

ready to elevate your brand?

let’s create something that captures your legacy, values, and vision.