Oldham County Schools
Crestwood Elementary School
Crestwood Elementary, home of the Cougars, has been a cornerstone of its community since 1916. Known for its legacy of excellence, diversity, and inclusivity, the school is deeply rooted in the lives of generations of families in Oldham County. With a mission to leave every child as a confident learner and empathetic, engaged community member, Crestwood sought a brand identity that reflected its values of courage, compassion, creativity, and collaboration.
Crestwood Elementary’s branding was outdated and inconsistent, failing to capture the vibrant, student-centered culture and the school’s long-standing connection to the community.
the leadership team identified key issues with their current brand:
lack of cohesion
the branding didn’t convey the school’s mission, vision, or sense of belonging.
missed opportunities
their logo and design elements lacked the professional polish needed to represent the school’s legacy and values.
We began with Crestwood’s branding quiz, which provided a wealth of insight into their goals, values, and aspirations. Key takeaways included:
The Cougar mascot, a central part of Crestwood’s identity, became the foundation for the new logo. Our design balanced tradition and modernity:
To ensure consistent representation, we developed comprehensive brand guidelines, including:
We emphasized Crestwood’s long-standing role in the community by incorporating elements inspired by the school’s original facade, connecting past and present. This design approach allowed us to tell a story of legacy, inclusivity, and excellence.
the new brand identity transformed how Crestwood Elementary presented itself to students, staff, and the broader community:
unified messaging
a polished, cohesive visual identity that reflects Crestwood’s mission and vision.
community connection
the logo and brand assets resonate deeply with their multi-generational community, fostering pride and engagement.
professional representation
Crestwood’s updated branding positions them as a forward-thinking school while honoring their rich history.
“Our new branding truly reflects who we are as a school. It’s professional, modern, and connected to our story. We’re proud to see the Cougar mascot represent our community so well!”
ready to elevate your brand?
let’s create something that captures your legacy, values, and vision.
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