what’s the first thing people see when they get an email from your district? your name, sure. but also… your email signature. and what about when a staff member hands out a business card? or when a principal sends home an official letter? these little details might seem small, but they add up to a district’s overall brand and professionalism. and branding isn’t just about looking nice—it’s about building trust.

nobody knows this better than sharla six. with experience in multiple school districts across kentucky, she’s seen firsthand how polished, professional branding assets make a difference.

but let’s rewind for a second—because her journey with us didn’t exactly start with excitement…

when sharla six transitioned into a leadership role in oldham county schools, she faced an immediate issue: the district lacked official branded materials. no email signatures, no letterhead, no business cards—nothing to establish a professional, cohesive identity.

📌 why it was a challenge:

without these basic branding elements, staff communications appeared inconsistent, making the district seem unpolished and disorganized.

📌 impact on the client:

the lack of official branding made district communications look unprofessional and diminished credibility with both staff and the community.

before our involvement, district employees were using outdated or personal email signatures, different fonts, and varying logo placements. this inconsistency caused confusion and lacked a unified district presence.

📌 why it was a challenge:

when multiple staff members send out different-looking communications, it weakens brand identity and trust with families, students, and community members.

📌 impact on the client:

the district struggled with maintaining professionalism in communications, leading to a scattered and inconsistent perception.

staff members often had to create their own email signatures, letterheads, or business cards, resulting in inconsistent designs and wasted time trying to format them correctly.

📌 why it was a challenge:

without templates, staff either spent time making their own versions or simply avoided using branded materials altogether.

📌 impact on the client:

employees were spending unnecessary time on formatting instead of focusing on their core work, causing inefficiency across the district.

📌 what we did:

we worked closely with each district to create customized, professionally designed branding assets, including:

✅ email signatures – no more default, mismatched fonts and clunky layouts.

✅ letterhead – branded, polished, and easy to use.

✅ business cards – cohesive with the district’s branding.

✅ id badge templates – ensuring staff look as professional as they feel.

📌 who was involved:

the alchemy collaborative team collaborated with district leaders, including sharla six.

📌 how it addressed the challenge:

these assets established a unified, professional brand presence across all communications.

📌 what we did:

we developed standardized branding guidelines to ensure a cohesive look across all district communication.

📌 who was involved:

district leaders and communication teams.

📌 how it addressed the challenge:

✅ clean, consistent branding across all communication.

✅ easy-to-use templates for district staff.

✅ immediate improvement in external communications.

📌 what we did:

we provided districts with easy-to-use templates and training, ensuring staff could seamlessly implement their new branding assets.

📌 who was involved:

district administrators and staff members responsible for communications.

📌 how it addressed the challenge:

✅ staff had immediate access to on-brand materials.

✅ saved time by eliminating the need to format assets manually.

✅ created a lasting, professional brand presence.

📌 what we did:

as sharla transitioned to new districts, she became a strong advocate for our branding work. when she moved to Anchorage Public School, we proactively created her polished email signature as a gift, reinforcing our partnership.

📌 who was involved:

sharla six and the alchemy collaborative.

📌 how it addressed the challenge:

✅ built long-term relationships based on trust and results.

✅ demonstrated the lasting impact of branding solutions.

✅ expanded branding efforts across multiple districts.