Butler County Schools & Oldham County Schools
beyond the basics
getting a clean, professional logo is a game changer—but it’s just the start. once schools have their foundation in place, the real fun begins. Butler County Schools and Oldham County Schools worked with the alchemy collaborative to move beyond the basics—leveraging their logos and branding to create custom materials that build school pride, community connection, and brand visibility everywhere you look.
the challenge
with their foundational branding locked in, Butler County and Oldham County were ready for more—but how could they take their logo and translate it into something bigger, something that would show up in their communities, on their walls, and in the hands of their people?
a solid logo, but now what?
a great logo is step one—but how do you expand it beyond your website header? both districts wanted ways to extend their brand presence across more platforms.
missing opportunities to boost school pride
without applying their branding across materials like mascots, hall of fame displays, or publications, they risked missing valuable chances to build school pride and community engagement.
keeping it cohesive (without extra work)
both districts needed solutions that looked professional without putting extra work on their staff’s plates.
the alchemy collaborative approach
leveraging the foundation
with their logos and brand kits established, alchemy worked with both districts to find new ways to apply their branding intentionally and consistently.
bringing the mascot to life
Butler County’s Bear mascot got a retro refresh—tied directly back to their foundational branding—then rolled out across hall of fame displays, merch, and signage to create a bold symbol of school pride.
telling the district’s story
Oldham County partnered with alchemy to launch a polished, quarterly magazine—using their refreshed branding to highlight student success stories and community initiatives in a format that’s professional, accessible, and recognizable.
making it sustainable
custom templates and clear brand guidelines meant staff could continue expanding their brand without reinventing the wheel.
the result
Butler County Schools and Oldham County Schools both took their foundational branding to the next level—showing what’s possible when districts think beyond the basics. from mascots to magazines, they now have extra tools that reflect their identity, foster school pride, and strengthen their connection with their community.
"our logo gave us a strong foundation—but seeing it carried through to everything we do, from spirit wear to publications, really solidified our identity. our community recognizes it, our staff uses it, and it’s made a huge difference in how we show up."
your school, your district, your story.
ready to elevate your brand?
let’s create something that captures your legacy, values, and vision.
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