the story of alchemy collab

alchemy collab is more than a small business; it’s a mission-driven agency inspired by faith and the transformative power of education. 

The journey of Alchemy Collab began with Brooke’s inspiration from Paulo Coelho’s “The Alchemist,” where Santiago’s quest revealed the treasure within himself. This metaphor resonated with Brooke, who envisioned helping schools uncover and harness their inherent strengths. However, as she delved deeper into her faith, Brooke’s understanding and vision for Alchemy Collab evolved profoundly.

As Brooke’s faith grew, she found deeper inspiration in the Bible, particularly in the Old Testament’s rich narratives of transformation and renewal.

She saw Alchemy Collab’s mission reflected in these stories, realizing that their work was part of a larger divine narrative. The Hebrew concept of “הִתְחַדְּשׁוּת” (hitḥadeshut), meaning renewal, became a guiding principle for the agency, symbolizing a commitment to continuous growth and spiritual alignment.

Brooke felt a profound sense of direction from YHWH, the Creator, in the development of Alchemy Collab. This divine guidance was subtly present from the beginning, even in the choice of the company’s logo colors—blue and gold.

Brooke recently discovered that these colors are associated with the ancient stone lapis lazuli, which throughout scripture points to the very throne of God. This revelation affirmed her belief that the Creator had been guiding Alchemy Collab’s journey, imbuing their work with a deeper spiritual significance.

As Alchemy Collab grew, so did its impact and team. Kristen, Karri, and Natalie joined Brooke, each bringing unique talents and a shared dedication to the agency’s mission.

Together, they committed to values drawn from biblical teachings: servant leadership, integrity, and a pursuit of holistic growth. These values not only defined their professional practices but also shaped their approach to serving clients, emphasizing a deep respect for the transformative power of education.

The Alchemy Collab team viewed their work as more than just professional services; they saw it as a calling to empower schools to become beacons of transformation within their communities.

They believed that just as biblical narratives often highlight the discovery of purpose and potential, their mission was to help schools uncover their “treasure”—the inherent value and potential within their institutions.

Through strategic communication and branding, Alchemy Collab aimed to equip educators and administrators to lead with vision and impact.

As Alchemy Collab looks to the future, the team remains anchored in their faith and the divine guidance they believe has been with them from the start.

They view their work as part of a larger story of renewal and transformation, one that aligns with the biblical theme of discovering one’s true purpose through faith and perseverance.

This is the story of Alchemy Collab: a journey from initial inspiration to profound faith, from a single vision from a former middle school teacher to a dedicated team, and from local beginnings to broader influence. Guided by YHWH and inspired by the beautiful treasury of scripture, the team at Alchemy Collab are committed to helping schools across the nation realize their fullest potential, transforming not just communication but entire communities.

Through their work, they seek to be a force for positive change, reflecting the Creator’s hand in every aspect of their journey.