helping districts build communication systems that earn trust and spark engagement

from brand development to crisis response, we design communication strategies and storytelling systems that help schools build trust, celebrate growth, and keep communities informed.

clear communication is the foundation of thriving schools

when communication breaks down, parents disengage, teachers burn out, and communities lose trust.


however, when schools prioritize clear, consistent communication systems, they build connection, boost teacher retention, and keep families engaged...even during challenges.


at alchemy, we help districts create communication strategies that go beyond scattered updates to earn trust and celebrate the heart of every school.

our signature services for schools & districts

By Brooke Goff October 17, 2025
True accountability isn’t measured by numbers alone — it’s communicated through story. Here’s how vibrant communication transforms systems.
See how Daviess County and Oldham County brought National School Lunch Week to life using shared
By Brooke Goff October 14, 2025
See how Daviess County and Oldham County brought National School Lunch Week to life using shared resources in creative, community-rooted ways.
By Brooke Goff October 14, 2025
Your Apptegy site can do more than post news, it can build trust, clarity, and connection. Here’s how to use it as a true storytelling tool.
By Brooke Goff October 13, 2025
kentucky districts are rewriting the story of accountability. see how a state toolkit, a garden in greenup, and fleming county’s vibrant ecosystem show the power of local vision, community trust, and public dashboards.
By Brooke Goff October 13, 2025
as storytellers for schools, we believe in practicing what we teach. the alchemy impact models how communication drives real transformation.
By Brooke Goff October 8, 2025
see how fleming county schools refreshed their brand with a new logo rooted in heritage and progress, designed to reflect unity, pride, and growth.
By Brooke Goff September 28, 2025
at the start of the school year, our church gathered around educators, staff, and students in a powerful picture of community. abundance by ac was born from this calling — to encourage leaders in education with faith, peace, and support. discover the threefold peace of abundance and how you can share it in your communi
By Brooke Goff September 28, 2025
alchemy collaborative partnered with fleming county schools to launch vibrant accountability 4.1, a next-generation model of school accountability that puts stories, skills, and community trust at the center.
By Brooke Goff September 28, 2025
kentucky heads into a pivotal budget session, the kass summit and step up program highlight the critical role of superintendents as communicators. alchemy collaborative explores why clear leadership communication matters now more than ever.
By Brooke Goff September 28, 2025
Brooke Goff shares hard-earned lessons about personal branding, showing how aligning values with intentional rhythms turns branding from self-promotion into a way to spread the message of vibrant learning.
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from the blog

we stay ahead of the latest education and marketing trends so you don’t have to, sharing practical insights that help you communicate clearly and lead with confidence.

By Brooke Goff October 17, 2025
True accountability isn’t measured by numbers alone — it’s communicated through story. Here’s how vibrant communication transforms systems.
See how Daviess County and Oldham County brought National School Lunch Week to life using shared
By Brooke Goff October 14, 2025
See how Daviess County and Oldham County brought National School Lunch Week to life using shared resources in creative, community-rooted ways.
By Brooke Goff October 14, 2025
Your Apptegy site can do more than post news, it can build trust, clarity, and connection. Here’s how to use it as a true storytelling tool.
Show More
  • struggling with communication overload?

    discover how district leaders can transition from chaos to clarity with our streamlined and personalized systems of support. say goodbye to the overwhelm and disorganization, and hello to efficient, prioritized communication that ensures critical information reaches the right people. 

    learn more
  • feeling overlooked and struggling with low family engagement?

    our custom promotional products and digital toolkits, “the elements,” are designed to address these challenges head-on. 

    learn more
  • is your school’s inconsistent and unclear branding leaving families and the community lost?

    poor and mismatched branding can create confusion about your school’s identity and values. it’s time to bring clarity and cohesion to your brand. 

    learn more

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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bridging  marketing excellence with decades of  educational expertise


at the alchemy collaborative, we blend the creativity and strategic thinking of a top-tier marketing agency with the deep insights and understanding that come from decades of experience in public education. our team of seasoned educators and communication experts work together to craft impactful, tailored solutions for your district.


this unique combination ensures your message resonates effectively with your community, driving engagement and success.


Alchemy is helping leaders across the country find clarity in the chaos. Their approach forces us to slow down and align every communication to purpose. The difference is remarkable. They are exactly what education leadership needs right now.

Dr. Carmen Coleman Goodin

Transforming Education | Leader in Competency-Based & Future-Ready Learning | Supporting Systems Change for Equity, Voice & Engagement | Founder, KidsInspire LLC

Brooke Goff and team are amazing partners! I highly recommend them!

Dr. Jim Flynn

President, Kentucky Association of School Superintendents

Retired Superintendent, Simpson County Schools

Outstanding service and Alchemy gave us great advice on how to improve the quality of what we do and get the product to our intended audience smoothly and efficiently!

Matt Robbins

Retired Superintendent, Daviess County Public Schools

President, Kentucky Council for Better Education

We have absolutely LOVED working with The Alchemy for our projects for our school. The creativity is off the charts. Kristen is such a joy to work with as she is incredibly helpful and responsive.

Beth Lodmell

Principal, Collins Lane Elementary School, Franklin County Schools