helping districts build
communication systems that earn trust and spark
engagement
from brand development to crisis response, we design communication strategies and storytelling systems that help schools build trust, celebrate growth, and keep communities informed.
clear communication is the foundation of thriving schools
when communication breaks down, parents disengage, teachers burn out, and communities lose trust.
however, when schools prioritize clear, consistent communication systems, they build connection, boost teacher retention, and keep families engaged...even during challenges.
at alchemy, we help districts create communication strategies that go beyond scattered updates to earn trust and celebrate the heart of every school.
our signature services for schools & districts
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brand development
exploreestablish a clear, cohesive identity that makes your district’s mission visible, unifies staff, builds trust with families, and equips you with on-brand visuals, messaging tools, and practical assets for consistent, confident communication.
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personalized support
explorewhether you’re launching initiatives, sharing stories, or navigating crises, we become your district's partner to craft clear communication that keeps your community informed, engaged, and confident.
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spirit wear
explorecreate on-brand spirit wear that sparks school pride, connects your community, and makes celebrating easy for staff and families.
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free resources
exploreexplore our free resources designed to help school and district leaders communicate with clarity, build trust, and celebrate what makes your community unique. as a team of former educators, we genuinely want to support you with tools that make your work easier and your impact greater.

from the blog
we stay ahead of the latest education and marketing trends so you don’t have to, sharing practical insights that help you communicate clearly and lead with confidence.
struggling with communication overload?
learn morediscover how district leaders can transition from chaos to clarity with our streamlined and personalized systems of support. say goodbye to the overwhelm and disorganization, and hello to efficient, prioritized communication that ensures critical information reaches the right people.
feeling overlooked and struggling with low family engagement?
learn moreour custom promotional products and digital toolkits, “the elements,” are designed to address these challenges head-on.
is your school’s inconsistent and unclear branding leaving families and the community lost?
learn morepoor and mismatched branding can create confusion about your school’s identity and values. it’s time to bring clarity and cohesion to your brand.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
bridging marketing excellence with decades of educational expertise
at the alchemy collaborative, we blend the creativity and strategic thinking of a top-tier marketing agency with the deep insights and understanding that come from decades of experience in public education. our team of seasoned educators and communication experts work together to craft impactful, tailored solutions for your district.
this unique combination ensures your message resonates effectively with your community, driving engagement and success.

Alchemy is helping leaders across the country find clarity in the chaos. Their approach forces us to slow down and align every communication to purpose. The difference is remarkable. They are exactly what education leadership needs right now.
Dr. Carmen Coleman Goodin
Transforming Education | Leader in Competency-Based & Future-Ready Learning | Supporting Systems Change for Equity, Voice & Engagement | Founder, KidsInspire LLC
Brooke Goff and team are amazing partners! I highly recommend them!
Dr. Jim Flynn
President, Kentucky Association of School Superintendents
Retired Superintendent, Simpson County Schools
Outstanding service and Alchemy gave us great advice on how to improve the quality of what we do and get the product to our intended audience smoothly and efficiently!
Matt Robbins
Retired Superintendent, Daviess County Public Schools
President, Kentucky Council for Better Education
We have absolutely LOVED working with The Alchemy for our projects for our school. The creativity is off the charts. Kristen is such a joy to work with as she is incredibly helpful and responsive.
Beth Lodmell
Principal, Collins Lane Elementary School, Franklin County Schools