helping districts build communication systems that earn trust and spark engagement

from brand development to crisis response, we design communication strategies and storytelling systems that help schools build trust, celebrate growth, and keep communities informed.

clear communication is the foundation of thriving schools

when communication breaks down, parents disengage, teachers burn out, and communities lose trust.


however, when schools prioritize clear, consistent communication systems, they build connection, boost teacher retention, and keep families engaged...even during challenges.


at alchemy, we help districts create communication strategies that go beyond scattered updates to earn trust and celebrate the heart of every school.

our signature services for schools & districts

By Brooke Goff September 28, 2025
at the start of the school year, our church gathered around educators, staff, and students in a powerful picture of community. abundance by ac was born from this calling — to encourage leaders in education with faith, peace, and support. discover the threefold peace of abundance and how you can share it in your communi
By Brooke Goff September 28, 2025
alchemy collaborative partnered with fleming county schools to launch vibrant accountability 4.1, a next-generation model of school accountability that puts stories, skills, and community trust at the center.
By Brooke Goff September 28, 2025
kentucky heads into a pivotal budget session, the kass summit and step up program highlight the critical role of superintendents as communicators. alchemy collaborative explores why clear leadership communication matters now more than ever.
By Brooke Goff September 28, 2025
Brooke Goff shares hard-earned lessons about personal branding, showing how aligning values with intentional rhythms turns branding from self-promotion into a way to spread the message of vibrant learning.
By Brooke Goff September 28, 2025
cumberland county schools introduced a baby panther mascot for their new elementary school. here’s how ac helped bring it to life.
giraffe
By Brooke Goff September 22, 2025
A simple zoo trip shows why curiosity-driven, experiential learning transforms classrooms. Discover how schools can nurture wonder, engagement, and vibrant learning for every student.
By Brooke Goff September 19, 2025
School leaders tell us all the time: “We don’t want to get ahead of ourselves.” It’s a valid worry. When a new initiative is still in motion, whether it’s a graduate profile, a deeper learning framework, or a fresh vision for instruction, it can feel risky to share stories before everything is fully polished. The fear is that communication might look like promotion: marketing something that isn’t ready yet. But here’s the truth we’ve seen again and again. Communication is not the same as promotion. When done well, communication is an act of teaching. the tension is real The hesitation comes from a good place. Leaders want to be honest. They want to protect their credibility. No one wants to put out glossy photos and bold claims if the work in classrooms is still uneven. But there’s a danger in waiting too long. If stories only get told once the system is “perfect,” teachers never see examples in real time. Families never get invited into the journey. Communities never understand what the work actually means. And that’s how initiatives stall. Not because people don’t care, but because they don’t know what it looks like. communication teaches as much as it tells Think about the last time your district rolled out a new vision. Did everyone immediately understand what it meant in practice? Probably not. That’s where communication steps in. Sharing even small, imperfect stories along the way helps your people learn. Teachers begin to see concrete examples of “what good looks like.” Principals gain language to use in their own buildings. Families catch glimpses of how the vision shows up in classrooms. Stories are not fluff. They’re case studies in action. Every post, newsletter, or video clip isn’t just a highlight reel: it’s professional learning. It gives your community shared language and real-life anchors for abstract goals. clarity beats perfection every time Leaders sometimes think they need to wait for the perfect exemplar before going public. But clarity is more important than polish. Small stories work . A quick post about a 9th-grade English class recording podcasts instead of writing book reports can spark more understanding than a long white paper. Transparency builds trust . Sharing where you’re headed — and admitting you’re still growing — is far more powerful than staying silent until the system feels complete. Momentum matters . Every story shared is a seed planted. Enough seeds grow into a culture where teachers, families, and community members all know the vision and can describe it in their own words. practical ways forward So how do you balance honesty with visibility? Start small: Share stories that are in-progress. A picture of students building, presenting, or collaborating is enough to spark curiosity. Equip principals: Give school leaders a simple weekly habit — like reviewing teacher posts and flagging one that reflects your district’s vision. Frame stories as learning: Remind your team: this isn’t PR, it’s teaching. Every story is a mini professional learning opportunity. Use systems, not scatter: Whether it’s a collector form, advisory reps, or tagging in your comms platform, make it easy to gather stories without adding another burden to teachers. the bottom line If communication only happens after perfection, you’ll never get the momentum you need.  Leaders, teachers, and families learn through stories. That means every early, imperfect example matters. Communication is not about selling your district. It’s about shaping understanding. It’s about helping your people see the future you’re building — one story at a time.
By Brooke Goff September 19, 2025
Discover how schools can balance vibrant learning and accountability with both data and stories. From elementary projects to high school career pathways, learn why leaders must lift examples across all grade levels to build trust and shared understanding.
By Brooke Goff September 15, 2025
How a Kentucky student’s journey from the barn to the boardroom reflects Henry County Public Schools’ vision for vibrant learning. A story of belonging, purpose, and culture-led success.
woman with a camera from two angles
By Brooke Goff September 15, 2025
Alchemy Collaborative supports school PR directors like Stefanie Kleinholter of BCPS with on-site photography training, editing, and SmugMug curation — equipping schools to tell stronger visual stories.
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from the blog

we stay ahead of the latest education and marketing trends so you don’t have to, sharing practical insights that help you communicate clearly and lead with confidence.

By Brooke Goff September 28, 2025
at the start of the school year, our church gathered around educators, staff, and students in a powerful picture of community. abundance by ac was born from this calling — to encourage leaders in education with faith, peace, and support. discover the threefold peace of abundance and how you can share it in your communi
By Brooke Goff September 28, 2025
alchemy collaborative partnered with fleming county schools to launch vibrant accountability 4.1, a next-generation model of school accountability that puts stories, skills, and community trust at the center.
By Brooke Goff September 28, 2025
kentucky heads into a pivotal budget session, the kass summit and step up program highlight the critical role of superintendents as communicators. alchemy collaborative explores why clear leadership communication matters now more than ever.
Show More
  • struggling with communication overload?

    discover how district leaders can transition from chaos to clarity with our streamlined and personalized systems of support. say goodbye to the overwhelm and disorganization, and hello to efficient, prioritized communication that ensures critical information reaches the right people. 

    learn more
  • feeling overlooked and struggling with low family engagement?

    our custom promotional products and digital toolkits, “the elements,” are designed to address these challenges head-on. 

    learn more
  • is your school’s inconsistent and unclear branding leaving families and the community lost?

    poor and mismatched branding can create confusion about your school’s identity and values. it’s time to bring clarity and cohesion to your brand. 

    learn more

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bridging  marketing excellence with decades of  educational expertise


at the alchemy collaborative, we blend the creativity and strategic thinking of a top-tier marketing agency with the deep insights and understanding that come from decades of experience in public education. our team of seasoned educators and communication experts work together to craft impactful, tailored solutions for your district.


this unique combination ensures your message resonates effectively with your community, driving engagement and success.


A man in a suit and tie is smiling in front of a building

Outstanding service and Alchemy gave us great advice on how to improve the quality of what we do and get the product to our intended audience smoothly and efficiently!

Matt Robbins

Retired Superintendent, Daviess County Public Schools

President, Kentucky Council for Better Education

I love the Alchemy Collaborative. The professionalism of Ms. Kristen Waits and Ms. Brooke Goff were outstanding. Ms. Waits designed the perfect graduation invitation for out graduates and the most outstanding banner to represent our school. If want professionalism and the most responsive team to market your brand, call The Alchemy Collaborative. Our students were so excited to have the new banner they wanted to have their pictures taken in front of it.

Sarah Vivian

Principal, The Academy, Franklin County Schools

Brooke Goff and team are amazing partners! I highly recommend them!

Dr. Jim Flynn

President, Kentucky Association of School Superintendents

Retired Superintendent, Simpson County Schools

The Alchemy Collaborative is my favorite business to work with especially when it comes to branding and promoting our Career and Technical Education pathways! They are phenomenal, professional, and a pretty good time! Brooke and her staff helped us market our programs and think how to effectively communicate our success to families, partners, and our community. Shelby County will continue with this company for years and years to come!

Kelly McNew

Workforce Liason, Shelby County Public Schools

I love working with Brooke at Alchemy Collaborative. Her creativity knows no bounds. I can send her the seed of an idea, and she knows just how to make it fresh and exciting. And it’s paying off. Each week I am able to deliver my message more and more people. It’s an understatement to say she has exceeded my expectations. 
Most importantly, she has earned my trust - which is essential when your name is your brand

Brian D. Smith

Hardin County Clerk

Former Director of Economic Development for Congressman Brett Guthrie

We have absolutely LOVED working with The Alchemy for our projects for our school. The creativity is off the charts. Kristen is such a joy to work with as she is incredibly helpful and responsive.

Beth Lodmell

Principal, Collins Lane Elementary School, Franklin County Schools