helping districts build communication systems that earn trust and spark engagement

from brand development to crisis response, we design communication strategies and storytelling systems that help schools build trust, celebrate growth, and keep communities informed.

clear communication is the foundation of thriving schools

when communication breaks down, parents disengage, teachers burn out, and communities lose trust.


however, when schools prioritize clear, consistent communication systems, they build connection, boost teacher retention, and keep families engaged...even during challenges.


at alchemy, we help districts create communication strategies that go beyond scattered updates to earn trust and celebrate the heart of every school.

how we can help

There’s no such thing as a one-size-fits-all district.


So we don’t offer one-size-fits-all services.


Every partnership we build is shaped by your story, your needs, and your vision.


The work we create together reflects that.

when students create for a real audience, everything shifts

By Brooke Goff • December 9, 2025
Crittenden County students painted a KYTC snowplow, showing how real audiences transform engagement and bring vibrant, authentic learning to life.

a toddler, a toy laptop, and the big clarity every team needs

By Kali Ervin • December 8, 2025
A toddler with a toy laptop becomes an unexpected lesson in belonging, reminding teams that people do their best work when they feel safe, seen, and human.

let them lead: what carmen coleman teaches us about communication, trust, and the future of schools

By Brooke Goff • December 8, 2025
A reflection on Carmen Coleman’s “Let Them…” mindset and what it teaches district leaders about communication, trust, and authentic storytelling.

when a system stops working (and what it taught me about unlocking people’s genius)

By Kristen Waits • December 2, 2025
A first-person reflection from Kristen on broken systems, rebuilding them with Kali, and why districts need processes that unlock staff voice and ownership.

content marketing vs. social media: what rise taught us about building a home for your stories

By Brooke Goff • December 2, 2025
RISE shows why district stories need a home, not just a timeline. Here’s how schools can shift from posting to storytelling using owned content.

what wicked taught me about school communication

By Brooke Goff • December 2, 2025
What Wicked teaches district leaders about communication: clarity, consistency, authenticity, and why visibility takes intentional planting.

building a school comms system from what you already have

By Brooke Goff • November 24, 2025
Most districts already have great content. Here’s how simple systems can turn everyday school moments into consistent, sustainable storytelling.

the hidden heartbeat of local accountability

By Brooke Goff • November 24, 2025
A behind-the-scenes look at UK Next Gen’s local accountability session and why true accountability begins with visibility, storytelling, and simple communication rhythms.

the ksa shuffle: compliance season, storytelling style

By Brooke Goff • November 24, 2025
Help families understand KSA results clearly. Learn how Kentucky districts can simplify data, lower stress, and connect accountability stories to real priorities.

building connection and consistency: the bacon bit

By Brooke Goff • November 24, 2025
How Bullitt County Schools built a trusted weekly communication rhythm through systems, storytelling, and Alchemy’s creative support.
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from the blog

we stay ahead of the latest education and marketing trends so you don’t have to, sharing practical insights that help you communicate clearly and lead with confidence.

when students create for a real audience, everything shifts

By Brooke Goff • December 9, 2025
Crittenden County students painted a KYTC snowplow, showing how real audiences transform engagement and bring vibrant, authentic learning to life.

a toddler, a toy laptop, and the big clarity every team needs

By Kali Ervin • December 8, 2025
A toddler with a toy laptop becomes an unexpected lesson in belonging, reminding teams that people do their best work when they feel safe, seen, and human.

let them lead: what carmen coleman teaches us about communication, trust, and the future of schools

By Brooke Goff • December 8, 2025
A reflection on Carmen Coleman’s “Let Them…” mindset and what it teaches district leaders about communication, trust, and authentic storytelling.
Show More

  • struggling with communication overload?

    discover how district leaders can transition from chaos to clarity with our streamlined and personalized systems of support. say goodbye to the overwhelm and disorganization, and hello to efficient, prioritized communication that ensures critical information reaches the right people. 

    learn more

  • feeling overlooked and struggling with low family engagement?

    our custom promotional products and digital toolkits, “the elements,” are designed to address these challenges head-on. 

    learn more

  • is your school’s inconsistent and unclear branding leaving families and the community lost?

    poor and mismatched branding can create confusion about your school’s identity and values. it’s time to bring clarity and cohesion to your brand. 

    learn more

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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bridging  marketing excellence with decades of  educational expertise


at the alchemy collaborative, we blend the creativity and strategic thinking of a top-tier marketing agency with the deep insights and understanding that come from decades of experience in public education. our team of seasoned educators and communication experts work together to craft impactful, tailored solutions for your district.


this unique combination ensures your message resonates effectively with your community, driving engagement and success.


Alchemy is helping leaders across the country find clarity in the chaos. Their approach forces us to slow down and align every communication to purpose. The difference is remarkable. They are exactly what education leadership needs right now.

Dr. Carmen Coleman Goodin

Transforming Education | Leader in Competency-Based & Future-Ready Learning | Supporting Systems Change for Equity, Voice & Engagement | Founder, KidsInspire LLC

Brooke Goff and team are amazing partners! I highly recommend them!

Dr. Jim Flynn

President, Kentucky Association of School Superintendents

Retired Superintendent, Simpson County Schools

Outstanding service and Alchemy gave us great advice on how to improve the quality of what we do and get the product to our intended audience smoothly and efficiently!

Matt Robbins

Retired Superintendent, Daviess County Public Schools

President, Kentucky Council for Better Education

We have absolutely LOVED working with The Alchemy for our projects for our school. The creativity is off the charts. Kristen is such a joy to work with as she is incredibly helpful and responsive.

Beth Lodmell

Principal, Collins Lane Elementary School, Franklin County Schools