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A good storyteller is worth their weight in gold.

As the daughter of a true Renaissance Man, Brooke has always been a creative explorer her whole life. Teaching herself a thousand crafts and hobbies then turning them into a side hustle. Although she started her career as an 8th grade Social Studies teacher, her heart always yearned for building something that would make a difference in a unique way.

Throughout Brooke's career in public education, she led innovation in classrooms across the United States and began to notice a pattern: culture declining, teachers working harder than ever, communities fracturing and impactful stories left untold.

During her last three years in education she spent time reimagining the traditional role of a Public Relations Director and how that position could create systems that told powerful stories and created resources to truly transform a school community.

A powerful story is a gold mine.

As our team began to work with school districts across Kentucky, we quickly realized that the strategy behind creating a powerful story did not just apply to educational organizations. As a team of passionate entrepreneurs ourselves, we quickly realized that our fellow business owners also needed support in telling their story. "Marketing is no long about the stuff that you make, it's about the stories that you tell." We couldn't agree more, Seth Godin.

our TIMELINE

Brooke started experimenting with graphic design and marketing by using similar recruiting strategies and concepts used with collegiate and professional sports teams. Spoiler alert: It worked!

2016

Brooke took a job for a school district in Kentucky to reimagine the role and responsibilities of a traditional public relations director.

2018

The year COVID changed everything and ideas, systems and strategies were conceptualized that are now the foundation of our work with school districts.

2020

The Alchemy Collaborative was launched July 1, 2021. In just one year, we've partnered with over 8 school districts, 10 small business and taken over 34,000 photos. What a year!