helping districts build communication systems that earn trust and spark engagement

from brand development to crisis response, we design communication strategies and storytelling systems that help schools build trust, celebrate growth, and keep communities informed.

clear communication is the foundation of thriving schools

when communication breaks down, parents disengage, teachers burn out, and communities lose trust.


however, when schools prioritize clear, consistent communication systems, they build connection, boost teacher retention, and keep families engaged...even during challenges.


at alchemy, we help districts create communication strategies that go beyond scattered updates to earn trust and celebrate the heart of every school.

our signature services for schools & districts

photos from community action
By Brooke Goff August 25, 2025
"Schools do more than educate—they show up for their communities. This post highlights how districts can use communication to support local causes, build trust, and create lasting impact by being present when it matters most."
By Brooke Goff August 25, 2025
"Passionate about schools, storytelling, and design? The alchemy collaborative is hiring. Join our team and help districts share their story through branding, media, and strategic communication."
By Brooke Goff August 25, 2025
"Teachers know school pride best—which is why they make the perfect partners for spirit wear. This post explores how empowering educators to lead design builds stronger connections and celebrates community identity."
By Brooke Goff August 25, 2025
"A district’s digital presence doesn’t have to be flashy—it just has to be clear. This post explains why simple, consistent online communication builds trust with families and strengthens community connection."
By Karri Alchemy August 18, 2025
"At Old Mill Elementary, abundance looks like joy in the everyday. This post shares how one school sparks belonging and celebration through simple, intentional acts that strengthen community."
By Brooke Goff August 18, 2025
"A graduate profile only matters if it’s lived every day. This post highlights how Hardin County Schools is turning vision into action by making its graduate profile visible, accessible, and meaningful for every learner."
By Brooke Goff August 11, 2025
"Accountability doesn’t have to sound cold or punitive. This post shows how schools can reframe the conversation with stories that highlight growth, trust, and shared responsibility."
By Brooke Goff August 11, 2025
"Welcoming a new school leader starts long before the first day. This post offers practical ways districts can introduce leaders with clarity and care to build trust from the start."
By Brooke Goff August 7, 2025
"One school’s simple prayer tree became a symbol of peace and belonging. This post shares how small, intentional acts can shape culture, build connection, and bring calm into the school day."
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By Kristen Waits August 7, 2025
"School branding isn’t a logo—it’s how vision shows up every day. This post highlights what it takes to build a brand that inspires pride, strengthens trust, and makes a lasting impact in your district."
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from the blog

we stay ahead of the latest education and marketing trends so you don’t have to, sharing practical insights that help you communicate clearly and lead with confidence.

photos from community action
By Brooke Goff August 25, 2025
"Schools do more than educate—they show up for their communities. This post highlights how districts can use communication to support local causes, build trust, and create lasting impact by being present when it matters most."
By Brooke Goff August 25, 2025
"Passionate about schools, storytelling, and design? The alchemy collaborative is hiring. Join our team and help districts share their story through branding, media, and strategic communication."
By Brooke Goff August 25, 2025
"Teachers know school pride best—which is why they make the perfect partners for spirit wear. This post explores how empowering educators to lead design builds stronger connections and celebrates community identity."
Show More
  • struggling with communication overload?

    discover how district leaders can transition from chaos to clarity with our streamlined and personalized systems of support. say goodbye to the overwhelm and disorganization, and hello to efficient, prioritized communication that ensures critical information reaches the right people. 

    learn more
  • feeling overlooked and struggling with low family engagement?

    our custom promotional products and digital toolkits, “the elements,” are designed to address these challenges head-on. 

    learn more
  • is your school’s inconsistent and unclear branding leaving families and the community lost?

    poor and mismatched branding can create confusion about your school’s identity and values. it’s time to bring clarity and cohesion to your brand. 

    learn more

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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bridging  marketing excellence with decades of  educational expertise


at the alchemy collaborative, we blend the creativity and strategic thinking of a top-tier marketing agency with the deep insights and understanding that come from decades of experience in public education. our team of seasoned educators and communication experts work together to craft impactful, tailored solutions for your district.


this unique combination ensures your message resonates effectively with your community, driving engagement and success.


A man in a suit and tie is smiling in front of a building

Outstanding service and Alchemy gave us great advice on how to improve the quality of what we do and get the product to our intended audience smoothly and efficiently!

Matt Robbins

Retired Superintendent, Daviess County Public Schools

President, Kentucky Council for Better Education

I love the Alchemy Collaborative. The professionalism of Ms. Kristen Waits and Ms. Brooke Goff were outstanding. Ms. Waits designed the perfect graduation invitation for out graduates and the most outstanding banner to represent our school. If want professionalism and the most responsive team to market your brand, call The Alchemy Collaborative. Our students were so excited to have the new banner they wanted to have their pictures taken in front of it.

Sarah Vivian

Principal, The Academy, Franklin County Schools

Brooke Goff and team are amazing partners! I highly recommend them!

Dr. Jim Flynn

President, Kentucky Association of School Superintendents

Retired Superintendent, Simpson County Schools

The Alchemy Collaborative is my favorite business to work with especially when it comes to branding and promoting our Career and Technical Education pathways! They are phenomenal, professional, and a pretty good time! Brooke and her staff helped us market our programs and think how to effectively communicate our success to families, partners, and our community. Shelby County will continue with this company for years and years to come!

Kelly McNew

Workforce Liason, Shelby County Public Schools

I love working with Brooke at Alchemy Collaborative. Her creativity knows no bounds. I can send her the seed of an idea, and she knows just how to make it fresh and exciting. And it’s paying off. Each week I am able to deliver my message more and more people. It’s an understatement to say she has exceeded my expectations. 
Most importantly, she has earned my trust - which is essential when your name is your brand

Brian D. Smith

Hardin County Clerk

Former Director of Economic Development for Congressman Brett Guthrie

We have absolutely LOVED working with The Alchemy for our projects for our school. The creativity is off the charts. Kristen is such a joy to work with as she is incredibly helpful and responsive.

Beth Lodmell

Principal, Collins Lane Elementary School, Franklin County Schools